What if you had a secret weapon that could help you design programs better than almost anyone else in the fitness industry?

…and what if that weapon wasn't some marketing gimmick, but simply… real, tangible EXPERTISE?

Those results and that feeling probably didn't last forever (the human body adapts, so no single program can last forever), but as the program was winding down, you probably would have done anything to get that feeling again, right? And to experience those same results?

Now imagine if your clients felt the same way.

And, because you are delivering such amazing results, you're getting more referrals, more word-of-mouth, and your clients are happy to send you a testimonial or a picture to showcase your results.

Back in the 1980s, that's exactly what happened for program design expert Coach Scott Abel, when he first became really serious about learning program design.

While he was still pursuing his university work, Scott started spending time at the university library, reading through both the most recent as well as much older, forgotten studies on things like muscle fiber recruitment, ranges and planes of motion and hypertrophy. And Scott experimented, and he talked to mentors who'd been designing programs “in the trenches” for years (like Bill Pearl), and he got into really understanding the nuances, the art, and the science of program design.

And as his early clients started achieving amazing results and winning local bodybuilding shows, more and more clients started coming to him for Scott's programs, because they couldn't be had anywhere else.

Ironically, many new clients all wanted to know the secret behind “Scott's program,” but the real secret was that different clients got different programs and that is why the programs worked so well for those clients, and why the other local trainers couldn't just steal one of them and get the same results (which they tried).

Using what he learned, Scott made a name for himself, and built a career and a reputation that got him featured in magazines, invited to lecture and teach at Muscle Camp, SWIS, bodybuilding shows, universities, and allowed him to get big name clients like Ben Pakulski, Trish Stratus and others, and has allowed him to charge higher prices and earn six figures in coaching income for multiple decades.

What separates a good program from a GREAT one?

Now let's go back to that experience of being on a program that just felt absolutely 100% “right.”

Think back for a moment as to why that was.

It probably wasn't because it had the “best” exercises, or because it had some secret gimmick behind it, right?

No, of course not.

The program felt like an amazing experience because it was the right program for you, and it was the right program for you at that time.

Even if it wasn't customized to you (although if it wasn't… now imagine if it had been!) it was the right program for you at that time.

It probably didn't try to baffle you with needless complication. It just did what it needed to do.

In fact, the best programs are often not overly complex, but elegant in their simplicity.

That's what expert design and customization is all about, and that's what this course is designed to teach you.

When you design your next program, what if you could use the art and science of program design strategies that were handed to you by an industry expert, so that you could know exactly how to give your clients a better experience than they could get anywhere else?

After you learn these skills, you will effortlessly design programs that instantly make clients feel invigorated, excited, and eager to sign up for more. People are tired of gimmicks and false promises. Instead, give your clients real expertise and they will respect you, understand the true value of what you offer, and why you're worth more than any of the “other” trainers out there.

While those other trainers are still frantically chasing gimmicks and the next vogue trend, you can be calmly and expertly delivering the best programs in the industry as you build a business and real reputation for excellence.

When your next client comes to you for a program…

Think about what happens when you have a new client.

Maybe you put them on a very basic beginner program or a 5 X 5 program. Maybe you use some of the popular ones out on the Internet, or ones from the gym.

What if — instead — you were able to use the same process Scott does when he gets a new client?

Here's what happens when Scott gets a new client:

Scott has the client fill out a needs assessment package. This is a series of questions about the client's goals, the client's lifestyle, their current training, and things like that. It's not a fancy marketing package and it hasn't really changed much at all in thirty years. (In fact, it's purposely left a bit “basic” so that Scott can see how the client provides the information: what info they include, what they do or do not choose to talk about, that sort of thing.)

Using this assessment, Scott turns to his personal collection of expert programs he's designed over the years.

All of the programs in that collection are designed around a theme. Sometimes that theme is a bit too specific for general application (e.g., a program built around accommodating a specific injury for a specific client), and sometimes a program isn't “quite” perfect… yet.

So Scott considers a few options. He might decide on one program, but tweak it a bit first — maybe it had a bit too much volume, or emphasized this bodypart instead of that bodypart.

Scott might make a few quick tweaks, then sends it over… usually with a few specific application instructions to the client, given their goals and level of experience.

If he likes what he saw, or was reminded of something, he might make a new program from scratch. Or he might adapt the program heavily, because hey, now his brain's really going, and that's how you build up a hugely versatile personal collection like this in the first place!

Building up and referencing a personal collection of customized programs like this is how you know you are always prepared for any kind of client, whatever their goals and needs.

While the “other trainers” are giving every client the same program, you can calmly and confidently reference your own personal collection, make a subtle (yet important) tweak here and there, and hand that off instead.

You can charge higher prices because, frankly, although cookie-cutter personal trainers are a dime of dozen, this kind of customization and expertise is rare, and it is worth premium prices.

Your clients will appreciate the customization when they see it, and they'll truly appreciate it once they dig into their program and experience it for themselves.

That's what this course is designed to teach you.